About Us

It’s better to light a candle than curse the darkness’ goes an old saying.


True to these words, a noble man by the name of Mr. B.L Agarwal, lit an incense stick, marking the advent of an era in the Illuminating Industry.


Eastern Trade & Agencies , Guwahati started in the year 1976 as a humble beginning of about 60 sq.ft merchandising electric accessories, with Mr.Agarwal as the Chairman.


The trio brothers – Vijay, Anil & Ajay has transformed Eastern Trade & Agencies ,Guwahati into one of the leading dealers in electric accessories.


The organisation has a supporting staff of highly efficient and technically proficient team players controlling the technical, marketing and customer service function.


The commitment and efficiency of the team has played a key role in securing HPL, Usha, Schneider , Wipro , Cromptom Greaves, Sunflame, Anchor , Legrands, Havells , Kolors ,  Berlia , Presto Plast , Orient , KEI , Polycab , Bajaj , Aristo , AKG , Madvij , HK Christmas Lights & others as partners in their growth.


An overall experience of about 40 years in the lighting industry has made ETA an expert in understanding the customers’ needs and offering cost-effective solutions in the electrical field.

Corporate Philosophy :


ETA , Guwahati corporate philosophy evolves around 3 pillars:

1. Business integrity and ethics
2. Global quality standards and
3. Continuous improvement and value additions.   

Product Range

  • House Wires
  • Electric Gears
  • Armoured Cables
  • Christmas Lights
  • Fan’s
  • L.T. Power
  • Control Cables
  • Flexible Wires
  • Telephone
  • Cables
  • House-wiring
  • Lighting
  • Luminairies
  • PVC Rigid Pipes
  • PVC Casing
  • PVC Boards
  • MCB’S
  • Domestic Fans
  • Industrial Fans
  • Lamps
  • Fittings
  • Cutouts
  • Halogen Heater
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